Can ASMR provide the soothing sounds to ease Brits’ wintertime woes?
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Research commissioned by bottlegreen drinks has unveiled that almost two thirds (59%) of Brits are feeling more apprehensive than ever about the upcoming winter season.
Emma WhispersRed
With concerns about the colder weather (50%), shorter evenings (32%), inability to attend seasonal celebrations (45%) and uncertainty about visiting family and friends, combined with the start of a second national lockdown, it’s easy to understand why 44% of Brits say they are finding it harder than ever to relax, with 51% of these being female.
In a bid to bring a little positivity to the nation and celebrate the seasonal joys that Brits can still look forward to despite everything, flavour experts, bottlegreen, have partnered with the UK’s leading ASMR expert, Emma WhispersRed, to create a soothing seasonal symphony which combines the perfect blend of ingredients that Brits find most relaxing – listening to music (44%), me-time moments (29%), sitting down with a nice drink (28%), meditation (9%) and listening to relaxing podcasts (7%).
Designed to celebrate the seasonal change and stimulate the senses, the ASMR symphony incorporates the top ten seasonal sounds that Brits find most relaxing, including the crunching of leaves on a winter walk (33%), the crackle of logs burning on an open fire (32%), and the sound of rain (31%) – all activities that can still be enjoyed over the next few weeks – resulting in the ultimate seasonal symphony to be savoured while you ‘sip back and relax’ with bottlegreen.
Emma WhispersRed says, “Whilst ASMR may not be able to whisper away all of our winter woes, it can have a calming effect and it’s no surprise that soothing, natural sounds were deemed to be the most relaxing. ASMR, stands for autonomous sensory meridian response and describes a calming and relaxing tingling sensation that many of us experience when we hear certain sounds or soft touch like hair brushing. ASMR videos are made using these sounds and movements to trigger the sensation which aids in sleep and anxiety reduction. I’m delighted to be working with bottlegreen on this campaign, as those who are responsive to ASMR can benefit from significant health benefits including decreased heart rate, activation of specific areas of the brain, relaxation and reduced stress. In addition, ASMR has been shown to help people cope with sadness and insomnia, as well as improve concentration, all things we could do with over the winter months.’’
bottlegreen’s refreshed full flavoured pressé range is available in supermarkets nationwide, and the NEW bottlegreen bramble sparkling pressé is available exclusively in Sainsburys from October until January 2021, RRP is £2.75
Top Ten Ways Brits Relax
1. Listening to music
2. Going on walks
3. Me-time
4. Sitting down with a nice drink
5. Taking a hot bath
6. Exercise
7. Cooking
8. Meditation
9. Yoga
10. Listening to relaxing podcasts
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