Hong Kong tourism board debuts outdoors summer video series

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PUNE: This summer, Hong Kong’s great outdoors will be very much within reach to those who reside abroad — thanks to a series of uniquely soothing sensory videos created under the 360 Hong Kong Moments initiative by the Hong Kong Tourism Board (HKTB), which have managed to capture and bottle the city’s auditory essence into highly immersive and pleasurable viewing experiences, its officials said.
A highlight of the Great Outdoors Hong Kong (GOHK) 2021-2022 summer campaign, four distinctly themed autonomous sensory meridian response (ASMR) videos will each feature 30-second snapshots of dreamy environmental acoustics heard in far-flung corners of the city.
The videos are designed to stimulate the senses and to heighten one’s sensitivity to the harmonic countryside symphonies just a stone’s throw from the city.
“The ASMR videos form part of the broader GOHK summer campaign, which will also showcase 13 seasonal routes, covering hiking and sightseeing destinations, island-hopping itineraries and water sports experiences. A particular focus is water-based activities, which are easily accessible but often overlooked by visitors who might not be well acquainted with the green side of Hong Kong. For summer, recommendations include kayaking and snorkelling near Hong Kong UNESCO Global Geopark in Sai Kung, the city’s back garden,” the official said.
The entire Great Outdoors Hong Kong 2021-2022 campaign is hosted on its own dedicated campaign website, and is packed to the brim with useful information, like insider tips, dining recommendations and transportation suggestions.



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