Hypnotic loops: the Swedish artist creating oddly satisfying visual ASMR – video | Art and design

Andreas Wannerstedt is one of a growing number of artists animating hypnotic loops and soothing vision designed for an audience that’s craving calm. 

‘My work is very much influenced by visual ASMR,’ he tells the Guardian. ‘It’s all about finding these specific “triggers” that evoke that tingling sensation we all feel some time. The most common triggers are audible – like whispering, scratching or humming – but I’ve noticed that specific movements can work as triggers as well.

‘To stop scrolling through your Instagram feed and just get lost in a hypnotising motion pattern for a couple of seconds … it can be quite meditative’