LEGO have just released three and a half hours of brick-themed ASMR
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Oh good: The LEGO Group decided to make a jarring “white noise” playlist made up entirely of the sounds of LEGO bricks.
In a somewhat bizarre bid to cash in on the ‘music’ industry, LEGO has released seven 30-minute tracks on their “White Noise” playlist, and each showcases a different sound made by the toys.
“Each LEGO element makes a unique noise, which is why designers experimented with over 10,000 in their quest for the perfect soothing sounds,” the company’s press release explains.
![LEGO Bricks](https://asmr-vids.com/wp-content/uploads/2021/02/LEGO-have-just-released-three-and-a-half-hours-of.jpg)
While LEGO is renowned for its versatility as a toy designed to develop young imaginations or a tool to destroy the soft, sensitive soles of adult feet, the 210 minutes (3.5 hours) of uninterrupted “White Noise” is definitely a new take on the popular plastic blocks.
White noise designers experimented with over 10,000 blocks in their quest for the perfect soothing sounds, resulting in a jarring soundscape that includes tracks such as ‘It All Clicks’ described as perfectly capturing “the joyous sound of two LEGO elements joining together,” and sounds like someone eating wet bones.
— Moe ☁🖥☁ (@MoeBrueC) February 1, 2021
Now, you may be wondering, “why though?” At least this writer definitely was.
It turns out the mix is part of a new campaign aimed at adults after LEGO research found “that almost three quarters (73%) of adults are on the hunt for new ways to destress.” Ok, LEGO. Whatever you say.
this new white noise/ASMR station from LEGO is both kind of amazing and what i imagine hell sounds like to @JJJTalk https://t.co/c8JVUDukzy
— JLJ (@jameslucasjones) February 1, 2021
This campaign’s other products include a Flower Bouquet and a Bonsai Tree – and it’s nice LEGO is trying. If stress is actually getting you down, you may be better off just drinking green tea and popping two Xanax.
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