Nintendo Doubles Down On ASMR By Pairing It With Labo & A Fireplace

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Nintendo has made some more baffling attempts at breaking into the oversaturated ASMR market. They’ve released two new videos that offer thrills to those who love to hear the sound of cardboard being assembled and Switch games being played by a fireplace.

ASMR stands for autonomous sensory meridian response, and it refers to the sensation that people feel on their skin in response to certain sounds – such as whispering or tapping on a hollow surface. These sensations are often best experienced while wearing headphones. There is an entire genre of YouTube videos dedicated to ASMR, where people talk directly to the viewer in different roleplaying scenarios, including unforgettable videos like “[ASMR] Nintendo 90’s Gamer Girl” for people to enjoy.

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Related: Nintendo, For Some Reason, Releases An ASMR Video

Nintendo has previously released an ASMR video (though it wasn’t described as such) back in September, with a video that showed a guy in a beach house playing Super Mario Maker 2. The Australian Nintendo YouTube account has dropped all pretense and released “Nintendo Labo – Toy-Con Fishing Rod ASMR (Nintendo Switch)” to the Internet, which is a video showing someone assemble the Labo Fishing Rod accessory.

The Labo toys for Nintendo Switch are all made from cardboard, so the sound of one of them being constructed is actually a good fit for the ASMR format. It’s just surprising that Nintendo would actually release an official ASMR video showing the Labo construction in action, as it seems like something that should have remained in the fan domain.

It isn’t just Nintendo Labo that’s getting in on the action, as the official Nintendo YouTube account has released a twenty-nine-minute long “Sights & Sounds” video that involves someone playing on their Nintendo Switch Lite with a roaring fireplace in the background.

There are some ASMR videos that have been viewed millions of times and it’s clear that it does have a profound effect on people. Nintendo is known for taking risks and experimenting with different styles of gaming, but it still seems out of character for the big N to want to release its own ASMR videos, even if they’re only meant for promotion.

Next: Nintendo of Japan Releases A Free Labo VR Christmas Title On Switch

Source: NintendoAU/YouTube, Nintendo/YouTubeCreative Calm ASMR/YouTube


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