Student makes £45k in a year with videos of her whispering & insists there’s nothing sexual about it

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A WOMAN has revealed how she made £45,000 in a year by uploading videos of herself whispering online.

Lottie Fellows, 20, an accounting and finance student at the University of Bath, uploads videos that have over 245,000 views with the aim to help people fall asleep through ASMR.

Lottie Fellows, 20, has racked up 245,000 views on her YouTube videos that help people fall asleep through ASMR

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Lottie Fellows, 20, has racked up 245,000 views on her YouTube videos that help people fall asleep through ASMRCredit: Jam Press

ASMR (autonomous sensory meridian response) is the feeling of a tingle-like sensation in the head, neck, spine and even legs that make people feel sleepy and relaxed, and can be triggered by certain noises and visuals, including whispering and stroking.

Explaining how she got into ASMR, Lottie said: “My earliest memory of experiencing tingles was in primary school listening to a teacher softly read the class a story.

“The soft-spoken words and the sounds of the pages turning made my head tingle, and I would always feel sleepy.

“I only discovered ASMR online in early 2018 after my mum had heard about it on the radio and suggested it to me after I’d been struggling with mental health and sleep.

Lottie initially thought ASMR was the weirdest and funniest thing, but as since made £45,000 in a year

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Lottie initially thought ASMR was the weirdest and funniest thing, but as since made £45,000 in a yearCredit: YouTube
Lottie made her own channel in September 2018 after wanting to get a hobby to help with her mental health

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Lottie made her own channel in September 2018 after wanting to get a hobby to help with her mental healthCredit: Jam Press

“I remember looking it up on YouTube and initially thinking it was the weirdest and funniest thing.

“After watching it for a few minutes I then realised that it was a massively relaxing feeling that I had always experienced but didn’t know exactly what it was. I have been hooked ever since.”

After discovering how much she loved the videos, Lottie made her own channel in September 2018 after wanting to get a hobby to help with her mental health.

At first, Lottie’s subscriber count grew very slowly as she had to learn how to film, edit and save up for a new camera, microphone, and lighting.

Although she struggled at first and only filmed last at night to hide her channel from others, Lottie now has 170 videos and over 84,000 subscribers, with her income continuing to grow.

At first, Lottie's subscriber count grew very slowly as she had to learn how to film, edit and save up for a new camera, microphone, and lighting

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At first, Lottie’s subscriber count grew very slowly as she had to learn how to film, edit and save up for a new camera, microphone, and lightingCredit: Jam Press

The supermarket worker turned YouTuber said: “I was shocked when my channel began to grow, it was very surreal.

“I remember watching my videos back and cringing a bit, so knowing others were enjoying it was a surprise.”

In her videos, Lottie whispers phrases such as “hello my darlings” as well as roleplaying as a medical practitioner, a big sister, and a stylist to give her videos a ‘personal’ feel.

With celebrities such as rapper Cardi B enjoying ASMR, it’s no wonder why they’ve become a huge internet phenomenon.

Lottie now has 170 videos and over 84,000 subscribers, with her income continuing to grow

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Lottie now has 170 videos and over 84,000 subscribers, with her income continuing to growCredit: Jam Press

Describing the feeling of ASMR, Lottie said: “It’s like the sensation you get from a scalp massage or when someone plays with your hair.

“It’s that intense feelings of relaxation that almost makes you shake it’s so good.”

Despite her content being designed purely for relaxation and sleep, some people misinterpret the videos as sexual.

Lottie said she was shocked when her channel began to grow

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Lottie said she was shocked when her channel began to growCredit: Jam Press

Lottie claims the misconception frustrates her, as she said: “When people say ASMR is sexual I respond with the argument that anything can be sexualized.

“I can understand why slow whispering or the words ‘roleplay’ can be misinterpreted as being sexual, and there are some female creators who show a bit of cleavage to get more views.

“It frustrates me because without giving it a chance people can easily dismiss ASMR as weird and sexual when actually it seriously helps so many people! In general, there is nothing sexual about ASMR, and when it’s sexualized, it’s totally misrepresented.”

Instead of being sexual, ASMR videos help people get to sleep and even aid some viewers with anxiety and depression. 

What are the most popular kinds of ASMR?

  • Soft speaking
  • Role play
  • Water sounds
  • Grains of rice being poured
  • Hair brushing
  • Tapping
  • Scratching
  • Ear brushing
Despite her content being designed purely for relaxation and sleep, some people misinterpret the videos as sexual

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Despite her content being designed purely for relaxation and sleep, some people misinterpret the videos as sexualCredit: Jam Press
Lottie describes ASMR as the 'sensation you get from a scalp massage or when someone plays with your hair'

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Lottie describes ASMR as the ‘sensation you get from a scalp massage or when someone plays with your hair’Credit: Jam Press

One study conducted by the University of Sheffield last year found that people experiencing the classic “tingles” had a reduced heart rate when watching the videos.

It also showed significant increases in positive emotions, including relaxation and feelings of social connection.

Lottie, who is single, commented: “I make ASMR because I do really enjoy it! I love using my creativity to edit videos and interacting with viewers is so lovely.

Lottie said she can understand why slow whispering or the words ‘roleplay’ can be misinterpreted as being sexual

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Lottie said she can understand why slow whispering or the words ‘roleplay’ can be misinterpreted as being sexualCredit: Jam Press

“People reach out to me a lot saying how my content helps them, and that motivates me to carry on.

“Obviously the money is also a bonus as it means I don’t have to have a mainstream job, I have bought myself a car, and am saving money for a house deposit!

“I feel lucky to get paid for doing something I love, I wouldn’t change it for the world!”

Previously, parents warned new social media trend ASMR could be sexualising children with popular roleplay videos.

And JetBlue releases bizarre ASMR video of airport sounds to help passengers relax.

JetBlue releases bizarre ASMR video of airport sounds to help passenger relax



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