Twitch bans two top creators in struggle with sexually suggestive streams

Twitch is once again struggling with how to handle streams that suggest sexuality from the most popular women on the platform. Over the weekend, the service banned two top female streamers — Amrance And Indiefoxx — The person who was broadcasting the ASMR stream from the bed.In both streams, the creator licks the mic and looks Leggings famous for TikTok Known for improving the appearance of the buttocks. It’s the latest instance of Twitch, and it’s an arbiter of what it counts. Too sexy For that audience and advertisers.

As always, Twitch refused to explain why either streamer was banned.But the reason seems to be a violation Twitch limits About content that “implies sexuality”. The rules prohibit behaviors such as “erotic dance” and show sex toys for non-educational purposes, perhaps the most relevant in this case, “chest, buttocks, or pelvic area” of a person. Pose in a way that “intentionally emphasizes”.

The problem is that Twitch continues to fall into this situation. Women on the platform find a format that pushes the boundaries of Twitch’s rules for content that suggests sexuality, and the stream becomes so popular that Twitch decides to crack down in some way. What they are doing. The platform puts these women in a deadlock between becoming Twitch’s top stars and being launched from the platform by refusing to make explicit calls for content that implies sexuality. I will.

ASMR streams are allowed on Twitch, and Twitch wrote just a month ago that “it turns out to be sexy to others doesn’t violate our rules.”Therefore, the service is basically a stream on purpose Sexy (contrary to the rules) or just By the way Sexy (permitted). Dynamics guarantees that this situation will happen again.

Twitch tried to avoid a similar issue last month. The streamer wore a bathing suit and began chatting with the audience from the hot tub and inflatable pool. Streams were very popular, especially Amouranth, where the number of viewers surged. But the platform is finally effective, Hide the broadcast Go to your own category from the popular Just Chatting section.

Pokimane, one of the platform’s largest streamers who wasn’t involved in the recent envelope extrusion, said streamers would continue to “find another way to push envelopes” regardless of the ban. “It wasn’t the hot tub that really matters,” she said in a recent stream. Discovered by Dot esports.. “The problem is that Twitch has no way to categorize content that implies sexuality, and on platforms where the top or most watched channels are very positive, it’s essentially an unavoidable time bomb for yourself. It was that he was making a bomb. “

As these sexually suggestive streams become popular, Twitch faces a backlash from two directions. A delegation of primarily male Twitch viewers directs misogynistic harassment to women whose streams are exploding. Advertisers also start complaining about associating with healthy content (such as a stream of first-person shooters) rather than more adult content (such as a stream of women chatting with fans). Twitch explained this dynamic move last month, stating that it may be necessary to suspend ads on certain channels at the request of advertisers. “Community and advertiser feedback has revealed that we need to provide more ways to control recommended content and where ads are displayed,” the company said in a hot tub stream. I’m writing after the beginning.

Twitch doesn’t say how long Amouranth and Indiefoxx will be banned. Amouranth had 3.1 million followers at the time of the ban. According to Twitch Tracker, And her average audience surged from about 4,300 in January to 13,000 in June. Indiefoxx had 934,000 followers The average number of viewers in June was 9,500.